Brand collaborations are not a new thing, but in the last 3 years they have been increasingly utilised by big names to drive organic growth across both existing and new brands, in the face of slumps in consumer spending and reliance on sales. In fact, Google found that fashion collaborations were ranking higher than their solo counterparts in search. Whether brands are seeking audience volume … Continue reading Brand X Brand: the rise of the collab.
This post is really over due. I went to Bali in November 2017. I know. I have no excuses. We started our trip in Canggu, arriving late to the most delightful AirBnb – pool flamingo and all. It had an open plan living and dining area that made you feel both inside and outside at the same time; perfect for Bali luxury living. The bedrooms … Continue reading Bali – Canggu
Typically I like to read a lot – for example, I would normally get through 3 – 4 decent size books on a two week holiday. My 2018 new years resolution was to read 52 books this year, and boy am I stubborn; I refused to fail. Mostly rewarding, but at times a – s t r u g g l e – . I … Continue reading I read 52 books in a year: here are my recommendations.
Amazon just announced their $1 billion acquisition of PillPack, an online pharmacy drug dispenser. A company who set out to sell books now touch every part of our lives: from fashion, to food, to healthcare. Cleanly designed, easy to understand, simple. It’s an acquisition that makes sense. Amazon has spent the last 20 years perfecting the direct to customer model, refining it until you can … Continue reading Amazon & PillPack: another step towards Prime domination.
You can’t have a day in the office without hearing someone talk about it; ‘Did you watch Love Island last night? Oh my god!’. I must confess that I don’t actually watch it, but that doesn’t mean I haven’t been touched by the obsession that’s swept not only my home country, but my current country of residence too. Love Island is by no means the … Continue reading How the reality TV model is driving real business
Despite the controversies around social media in advertising (the Facebook/Google data walls, Cambridge Analytica, general algorithm upheavals), we’re all still stuck in this world where to engage with our customers we feel like we have to be sprinkling our budgets across Facebook, Instagram, Snapchat. This isn’t untrue, and I’m not here to debate the fact that social drives results and helps to build a brand, … Continue reading Why investing in Experiential Marketing is more meaningful than social media.
When you move to a city, where you live is decision number one. If you’re going to chuck down $1400 on a bond (deposit) then you want it to be somewhere you’re actually going to, well, enjoy. You can say to yourself, ‘oh it doesn’t really matter because I can always move’, or ‘I’m in Sydney so I’ll love anywhere because it’s hot and sunny’. … Continue reading Suburb Guide to Sydney
We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance
Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive. With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR
We’ve all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here. This wasn’t just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren’t too much of a threat right now, that could change very quickly, so this is a … Continue reading If content is King and data is Queen, then Spotify is the current President.