I never intended to go to Chicago. I’ve been before and was not desperate to go back so it wasn’t on my list for the year. But a friend in need is a friend indeed. And my lovely friend Liora had some people cancel on her, so I stepped in and booked flights to Chicago…on my phone…on a bus to Vermont…drunk. I know I know, … Continue reading Chicago
You know when you wake up with horrific sunburn and your skin feels like sand paper on the sheets? Well that was all of us on day 2. The sun was shining though, so that meant another trip to the beach. Boiled egg in hand (thanks mumma muller), off we trotted down the tropical roads to find a postcard perfect spot. Look at us all … Continue reading Bermuda (pt2)
You know when you’re sitting at your desk at work and you just wish you could book a cheap flight to the Caribbean to escape? Well being only a few hours and a couple of hundred dollars away really helps in actually making that happen. We gathered together on a dreary, cold, Sunday evening and just booked our flights. It was only after we booked … Continue reading Bermuda (pt 1)
It’s weird when something you’ve been waiting forever for actually happens. I’ve known Selina and Jed as a couple for about as long as I understood what relationships were. Jed has been apart of our family since I was 11 years old. To me, they are the definition of made for each other. I flew back for 4 days from New York to attend the … Continue reading My sister got married!
The beauty of living in New York is that sometimes if you just hold out enough hope, dreams come true. I’d had in my head since I got there that I wanted to spend 4th July in the Hamptons. I tried everything I could to make it happen, but in the end rounding up people and a place (that was within budget) just proved impossible. … Continue reading The Hamptons
Long, long, long, long overdue; but I went to New Orleans. It was magical. New Orleans is so different from any other part of the US I have been to. I know everyone says this, but I promise that it is true. There is such a strong french creole culture that comes through in everything; the buildings, the food, the music. After a 6am flight … Continue reading New Orleans
Make brunch not war folks. If you didn’t hear, an Australian ‘expert’ called Bernard Salt (KPMG partner) recently commented that millennials can’t afford to buy houses because they eat too much avocado on toast. Seriously. Obviously his comment was meant to be a wider observation around how much the millennial generation eats out a lot more frequently than previous generations. However, its probably the ludicrous property … Continue reading The avs’ and the av nots.
Hello there. I just wanted to post the quickest of all blog posts to share a great example of how to get around ad blockers. I explored this topic here if you want to check it out. The example is from Netflix and very relevant for what they are promoting – the new Back Mirror series – and the messaging surrounding that. Blooming genius. Continue reading Getting around Ad Blockers
In the age of everything digital, sometimes a tangible real life experience is the way to connect with consumers. There has already been a lot of hype around the Gilmore Girls reboot (coming to Netflix in November) but they seem to be doing as much promotion as they can anyway. In their latest promotion, they are using local coffee shops in the US to bring … Continue reading Bringing it to life
Okay so technically this advert of the week is a non-advert. It was actually created as the opposite of an advert; to combat the noise and saturation of messages that consumers face every day. Organised by Glimpse (a collective of marketers and creatives) and funded by a Kickstarter campaign, the project is a breath of fresh air in the jumble of the ads of … Continue reading Advert of the Week – CATS