If content is King and data is Queen, then Spotify is the current President.

We’ve all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here.  This wasn’t just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren’t too much of a threat right now, that could change very quickly, so this is a … Continue reading If content is King and data is Queen, then Spotify is the current President.

I have a theory about men, commitment, and umbrellas.

This is a theory I developed a few years ago. I have managed to convince a few people too. Now, I have done no ACTUAL research on this but, come on, this is the internet and I can write whatever I want. So, you’re young and wild and free, but time is ticking on and you’re maybe starting to think about what your life is … Continue reading I have a theory about men, commitment, and umbrellas.

A comprehensive list of places to go in New York.

Shortly after starting my stint in New York, I wrote this blog post on what you should do with visitors or if you go on holiday there. Well, after having completed my year, I feel like I have a better idea of the best places to go. I get asked recommendations all the time, and instead of giving a huge list, I put together this … Continue reading A comprehensive list of places to go in New York.

Advert of the Week – Contiki

This advert actually came out a while ago but it’s still sitting there in my favourite of 2017 so far. It’s one of those ones that still pops into my mind every now and then – which is basically what everyone aims for when making something like this. I must also confess I have browsed the Contiki website more than a few times since watching … Continue reading Advert of the Week – Contiki

#WCW – Jen Rubio & Steph Korey

It’s a double WCW today. Jen Rubio and Steph Korey are the fabulous founders of Away. If you aren’t familiar with it, Away is a travel company, with their first output being luggage. Rubio and Korey’s approach to their business feels both old-school and entirely fresh at the same time. They have picked one thing and done it well. They haven’t tried to diversify into a … Continue reading #WCW – Jen Rubio & Steph Korey

Advert of the Week – Ikea

  Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea

The 10 stages of what moving to Australia is really like.

Roughly 9 months ago I was sitting in the airport, my hands shaking a little with the weight of the decision I had made. After a 2 week pit-stop at home, I had repacked my bags to start all over again in Australia. I had just spent a year away from my friends and family, so I wasn’t quite sure why I was doing it … Continue reading The 10 stages of what moving to Australia is really like.

This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’