#WCW – Jen Rubio & Steph Korey

It’s a double WCW today. Jen Rubio and Steph Korey are the fabulous founders of Away. If you aren’t familiar with it, Away is a travel company, with their first output being luggage. Rubio and Korey’s approach to their business feels both old-school and entirely fresh at the same time. They have picked one thing and done it well. They haven’t tried to diversify into a … Continue reading #WCW – Jen Rubio & Steph Korey

Advert of the Week – Ikea

  Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea

The 10 stages of what moving to Australia is really like.

Roughly 9 months ago I was sitting in the airport, my hands shaking a little with the weight of the decision I had made. After a 2 week pit-stop at home, I had repacked my bags to start all over again in Australia. I had just spent a year away from my friends and family, so I wasn’t quite sure why I was doing it … Continue reading The 10 stages of what moving to Australia is really like.

This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

Bermuda (pt 1)

You know when you’re sitting at your desk at work and you just wish you could book a cheap flight to the Caribbean to escape? Well being only a few hours and a couple of hundred dollars away really helps in actually making that happen. We gathered together on a dreary, cold, Sunday evening and just booked our flights. It was only after we booked … Continue reading Bermuda (pt 1)