We’ve all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here. This wasn’t just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren’t too much of a threat right now, that could change very quickly, so this is a … Continue reading If content is King and data is Queen, then Spotify is the current President.
This is a theory I developed a few years ago. I have managed to convince a few people too. Now, I have done no ACTUAL research on this but, come on, this is the internet and I can write whatever I want. So, you’re young and wild and free, but time is ticking on and you’re maybe starting to think about what your life is … Continue reading I have a theory about men, commitment, and umbrellas.
Shortly after starting my stint in New York, I wrote this blog post on what you should do with visitors or if you go on holiday there. Well, after having completed my year, I feel like I have a better idea of the best places to go. I get asked recommendations all the time, and instead of giving a huge list, I put together this … Continue reading A comprehensive list of places to go in New York.
This advert actually came out a while ago but it’s still sitting there in my favourite of 2017 so far. It’s one of those ones that still pops into my mind every now and then – which is basically what everyone aims for when making something like this. I must also confess I have browsed the Contiki website more than a few times since watching … Continue reading Advert of the Week – Contiki
It’s a double WCW today. Jen Rubio and Steph Korey are the fabulous founders of Away. If you aren’t familiar with it, Away is a travel company, with their first output being luggage. Rubio and Korey’s approach to their business feels both old-school and entirely fresh at the same time. They have picked one thing and done it well. They haven’t tried to diversify into a … Continue reading #WCW – Jen Rubio & Steph Korey
Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea
Roughly 9 months ago I was sitting in the airport, my hands shaking a little with the weight of the decision I had made. After a 2 week pit-stop at home, I had repacked my bags to start all over again in Australia. I had just spent a year away from my friends and family, so I wasn’t quite sure why I was doing it … Continue reading The 10 stages of what moving to Australia is really like.
This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’
I never intended to go to Chicago. I’ve been before and was not desperate to go back so it wasn’t on my list for the year. But a friend in need is a friend indeed. And my lovely friend Liora had some people cancel on her, so I stepped in and booked flights to Chicago…on my phone…on a bus to Vermont…drunk. I know I know, … Continue reading Chicago
You know when you wake up with horrific sunburn and your skin feels like sand paper on the sheets? Well that was all of us on day 2. The sun was shining though, so that meant another trip to the beach. Boiled egg in hand (thanks mumma muller), off we trotted down the tropical roads to find a postcard perfect spot. Look at us all … Continue reading Bermuda (pt2)