Did you know I went to Japan recently? Did you know I loved it? Well buckle down, because it was a wild ride, and I’m going to share it with you. Japan’s got some weird things going on, and surprisingly they’re not the things I thought would be weird. Lack of bins Japan is the cleanest place ever. Toyko is a city of 36 million … Continue reading 10 Weird Things About Japan
It’s taken me so long to write this blog post that I’ve now actually been to Queenstown twice. I have to say it is an incredibly beautiful place; like Scotland on steroids – which makes me feel at home. I first went in September for my 24th birthday with my friend Nat. Highlights: Nat (a true blue aussie) seeing snow for the first time, skiing, … Continue reading Queenstown
Despite the controversies around social media in advertising (the Facebook/Google data walls, Cambridge Analytica, general algorithm upheavals), we’re all still stuck in this world where to engage with our customers we feel like we have to be sprinkling our budgets across Facebook, Instagram, Snapchat. This isn’t untrue, and I’m not here to debate the fact that social drives results and helps to build a brand, … Continue reading Why investing in Experiential Marketing is more meaningful than social media.
When you move to a city, where you live is decision number one. If you’re going to chuck down $1400 on a bond (deposit) then you want it to be somewhere you’re actually going to, well, enjoy. You can say to yourself, ‘oh it doesn’t really matter because I can always move’, or ‘I’m in Sydney so I’ll love anywhere because it’s hot and sunny’. … Continue reading Suburb Guide to Sydney
We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance
During my time at Western Union I looked after retail key accounts (including John Lewis and Debenhams) before being asked to take on the paid media and digital lead role. I managed a core media agency team of 5, as well as an internal creative agency. I championed a test and learn approach, as well as pushing for bold and effective creative made for digital … Continue reading Western Union
Not just because I’m a fan of the movie (which is great, go see it), but also because this is a bold statement, utilising advertising space to drive a purpose. Un-ignorable, it does the job of using in the moment relevancy to bring back the question (as sadly with so many tragedies every day we too often, too soon, forget), “why did this happen to … Continue reading Advert of the Week – 3 Billboards
Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive. With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR
Have you ever bought something just because you liked the packaging? Of course you have. I’m not just talking about pretty colours and pictures, but actual design, usability, ease of opening – a feature that makes you pick it off the shelf over its next door neighbour? Let’s take the example of heinz creating squeeze bottles. This is probably one of the best innovations they … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.
In March 2020, the world was facing the start of a scary and overwhelming situation – Covid-19. Lockdown in the UK had just started and everyone felt a little helpless. A good friend of mine was out running, and decided that she wanted to raise some money for the NHS front line workers as well as give people an opportunity to positively contribute and keep … Continue reading Run for Heroes – Viral Social