We've all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here. This wasn't just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren't too much of a threat right … Continue reading If content is King and data is Queen, then Spotify is the current President.
Hello there. I just wanted to post the quickest of all blog posts to share a great example of how to get around ad blockers. I explored this topic here if you want to check it out. The example is from Netflix and very relevant for what they are promoting - the new Back Mirror series - … Continue reading Getting around Ad Blockers
Over the last 72 hours, Pokemon Go has exploded. I don't think I've seen people this obsessed with an app since CandyCrush was ruining everyone's attention spans and social lives. To quantify, Nintendo's net market value has increased by $9 billion since it launched last week. Every time I'm on social media, I'm seeing a new … Continue reading The insanity of Pokemon Go.
Okay so technically more of a product stunt than an advert, but still amazing. It gives a glimpse into what the future of drones could look like (delivery, event lighting, security) en masse. Beautiful visuals and wonderful display of their technological capabilities. Give it a watch. https://www.youtube.com/watch?v=KV5Jjd0ww5Q
When most people are putting photos on Instagram, they're probably thinking 'this shot of a cocktail on the beach is going to get me all the likes'. They're probably not thinking, this shot is going to get me my dream job. https://www.instagram.com/p/BEzGSGOh1Eh/?taken-by=jessicamccready Okay, the picture of you on the beach probably isn't going to get … Continue reading Move over LinkedIn, Instagram and Tinder are the new social recruiters
Millennials millennials millennials. Blah Blah Blah. You can't get away from the buzzwords these days. Social, millennials, Gen z, digital, start-ups, influencer marketing, authentic, geotargeting.. you get the idea. But Buzzwords are there for a reason, and usually it's cause they are the basis of a trend. The social workplace is not a new thing. … Continue reading The Transforming Workplace
It's refreshing to see a traditionally non-tech brand talking about tech. Fisher-Price have released this concept video about their vision of family life in the future. From 3D printing your own soft animals, to non-screen digital interfaces, everything seems to be about using tech to make things better, and not just having it for the … Continue reading Advert of the Week – Fisher-Price
AI is one of those impending discoveries that is sitting just beyond the edge of our technological capabilities. We have been able to imagine what it would be like, and envision a world where AI exists, but its reality is still out of our grasp. You only have to watch one of Hollywood's incarnations of … Continue reading Artificial Intelligence kind of terrifies me
Sometimes I get ridiculous ideas in my head and I just try everything until I either fail miserably or complete my ~vision~. A lot of these are arts and crafts based. Just ask my roommate Emily about our room and battle over the ethereal glowing cloud I wanted to put in it. I think I … Continue reading I tried to make a snapchat filter for my apartment.
Jessica Mah was coding by 8 years old, made her first tech business at 12, left high school at 15 (to go to college) and launched inDinero at 19. She has been featured on both Inc and Forbes' 30 under 30 lists. inDinero is a company that helps small businesses with their taxes and account. … Continue reading #WCW – Jessica Mah