In the age of everything digital, sometimes a tangible real life experience is the way to connect with consumers. There has already been a lot of hype around the Gilmore Girls reboot (coming to Netflix in November) but they seem to be doing as much promotion as they can anyway. In their latest promotion, they … Continue reading Bringing it to life
Okay so technically more of a product stunt than an advert, but still amazing. It gives a glimpse into what the future of drones could look like (delivery, event lighting, security) en masse. Beautiful visuals and wonderful display of their technological capabilities. Give it a watch. https://www.youtube.com/watch?v=KV5Jjd0ww5Q
Sometimes I get ridiculous ideas in my head and I just try everything until I either fail miserably or complete my ~vision~. A lot of these are arts and crafts based. Just ask my roommate Emily about our room and battle over the ethereal glowing cloud I wanted to put in it. I think I … Continue reading I tried to make a snapchat filter for my apartment.
I REALLY want to go to CES (consumer electronics show). It's basically a huge expo in Vegas show casing all the new tech that companies have been developing over the past year. It's so big that it's housed in 3 locations. About 170,000 people attend, and 20,000 new products are launched. To put that in … Continue reading The best of CES 2016
Halloween is over and Christmas is here. Well certainly in the advertising world it is. So I thought I would bundle together all of the adverts worth mentioning from the UK Christmas circuit 2k15. If you think I've missed any, let me know in the comments! All in all, brands seem to have moved away … Continue reading Christmas Advert Countdown
Wearable technology has been a buzzword for a while now. And up until now the hype has been unmet in reality. However, it's starting to feel like we are reaching a turning point. The adoption of the Apple Watch, although slow, has been the most successful introduction of proper smart technology. For example Google Glass … Continue reading The future of wearables and what it means for marketers.
I have been MIA for a while over the Christmas and exam period. For that I apologize. However, to redeem myself I bring you an example of some really impressive and thoughtful marketing. Plus, sex sells. I always think it goes a very long way to do something that may not make you any money, but can … Continue reading Avoid a…ahem…sticky situation.