Have you ever bought something just because you liked the packaging? Of course you have. I'm not just talking about pretty colours and pictures, but actual design, usability, ease of opening - a feature that makes you pick it off the shelf over its next door neighbour? Let's take the example of heinz creating squeeze … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.
We've all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here. This wasn't just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren't too much of a threat right … Continue reading If content is King and data is Queen, then Spotify is the current President.
This advert actually came out a while ago but it's still sitting there in my favourite of 2017 so far. It's one of those ones that still pops into my mind every now and then - which is basically what everyone aims for when making something like this. I must also confess I have browsed … Continue reading Advert of the Week – Contiki
Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn't just put forward the aspirational side of 'dream home' advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets … Continue reading Advert of the Week – Ikea
This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’
Make brunch not war folks. If you didn't hear, an Australian 'expert' called Bernard Salt (KPMG partner) recently commented that millennials can't afford to buy houses because they eat too much avocado on toast. Seriously. Obviously his comment was meant to be a wider observation around how much the millennial generation eats out a lot more … Continue reading The avs’ and the av nots.
Hello there. I just wanted to post the quickest of all blog posts to share a great example of how to get around ad blockers. I explored this topic here if you want to check it out. The example is from Netflix and very relevant for what they are promoting - the new Back Mirror series - … Continue reading Getting around Ad Blockers
In the age of everything digital, sometimes a tangible real life experience is the way to connect with consumers. There has already been a lot of hype around the Gilmore Girls reboot (coming to Netflix in November) but they seem to be doing as much promotion as they can anyway. In their latest promotion, they … Continue reading Bringing it to life
Okay so technically this advert of the week is a non-advert. It was actually created as the opposite of an advert; to combat the noise and saturation of messages that consumers face every day. Organised by Glimpse (a collective of marketers and creatives) and funded by a Kickstarter campaign, the project is a breath … Continue reading Advert of the Week – CATS
Over the last 72 hours, Pokemon Go has exploded. I don't think I've seen people this obsessed with an app since CandyCrush was ruining everyone's attention spans and social lives. To quantify, Nintendo's net market value has increased by $9 billion since it launched last week. Every time I'm on social media, I'm seeing a new … Continue reading The insanity of Pokemon Go.