Advert of the Week – Apple First Dance

We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance

Advert of the Week – 3 Billboards

Not just because I’m a fan of the movie (which is great, go see it), but also because this is a bold statement, utilising advertising space to drive a purpose. Un-ignorable, it does the job of using in the moment relevancy to bring back the question (as sadly with so many tragedies every day we too often, too soon, forget), “why did this happen to … Continue reading Advert of the Week – 3 Billboards

Advert of the Week – Nike LNDR

Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive.  With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR

Advert of the Week – Contiki

This advert actually came out a while ago but it’s still sitting there in my favourite of 2017 so far. It’s one of those ones that still pops into my mind every now and then – which is basically what everyone aims for when making something like this. I must also confess I have browsed the Contiki website more than a few times since watching … Continue reading Advert of the Week – Contiki

Advert of the Week – Ikea

  Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea

This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

Advert of the Week – CATS

Okay so technically this advert of the week is a non-advert. It was actually created as the opposite of an advert; to combat the noise and saturation of messages that consumers face every day.   Organised by Glimpse (a collective of marketers and creatives) and funded by a Kickstarter campaign, the project is a breath of fresh air in the jumble of the ads of … Continue reading Advert of the Week – CATS

Advert of the Week – Intel

Okay so technically more of a product stunt than an advert, but still amazing. It gives a glimpse into what the future of drones could look like (delivery, event lighting, security) en masse. Beautiful visuals and wonderful display of their technological capabilities.   Give it a watch. Continue reading Advert of the Week – Intel

Advert of the Week – Fisher-Price

It’s refreshing to see a traditionally non-tech brand talking about tech. Fisher-Price have released this concept video about their vision of family life in the future. From 3D printing your own soft animals, to non-screen digital interfaces, everything seems to be about using tech to make things better, and not just having it for the sake of it. “In the next decade, technology will empower … Continue reading Advert of the Week – Fisher-Price

Advert of the Week – Under Armour

I mentioned the simplicity and effectiveness of the new Under Armour umbrella campaign ‘I will’ here. This is the latest ad that has come from one of it’s spin off campaigns – rule yourself (click here for the rest). This campaign is about the sacrifices and commitment that athletes have outside of the spotlight, and that it’s ‘what you do in the dark’ that determines how … Continue reading Advert of the Week – Under Armour