It’s taken me so long to write this blog post that I’ve now actually been to Queenstown twice. I have to say it is an incredibly beautiful place; like Scotland on steroids – which makes me feel at home. I first went in September for my 24th birthday with my friend Nat. Highlights: Nat (a true blue aussie) seeing snow for the first time, skiing, … Continue reading Queenstown
Despite the controversies around social media in advertising (the Facebook/Google data walls, Cambridge Analytica, general algorithm upheavals), we’re all still stuck in this world where to engage with our customers we feel like we have to be sprinkling our budgets across Facebook, Instagram, Snapchat. This isn’t untrue, and I’m not here to debate the fact that social drives results and helps to build a brand, … Continue reading Why investing in Experiential Marketing is more meaningful than social media.
When you move to a city, where you live is decision number one. If you’re going to chuck down $1400 on a bond (deposit) then you want it to be somewhere you’re actually going to, well, enjoy. You can say to yourself, ‘oh it doesn’t really matter because I can always move’, or ‘I’m in Sydney so I’ll love anywhere because it’s hot and sunny’. … Continue reading Suburb Guide to Sydney
We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance
Not just because I’m a fan of the movie (which is great, go see it), but also because this is a bold statement, utilising advertising space to drive a purpose. Un-ignorable, it does the job of using in the moment relevancy to bring back the question (as sadly with so many tragedies every day we too often, too soon, forget), “why did this happen to … Continue reading Advert of the Week – 3 Billboards
Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive. With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR
Have you ever bought something just because you liked the packaging? Of course you have. I’m not just talking about pretty colours and pictures, but actual design, usability, ease of opening – a feature that makes you pick it off the shelf over its next door neighbour? Let’s take the example of heinz creating squeeze bottles. This is probably one of the best innovations they … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.
We’ve all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here. This wasn’t just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren’t too much of a threat right now, that could change very quickly, so this is a … Continue reading If content is King and data is Queen, then Spotify is the current President.
This is a theory I developed a few years ago. I have managed to convince a few people too. Now, I have done no ACTUAL research on this but, come on, this is the internet and I can write whatever I want. So, you’re young and wild and free, but time is ticking on and you’re maybe starting to think about what your life is … Continue reading I have a theory about men, commitment, and umbrellas.
Shortly after starting my stint in New York, I wrote this blog post on what you should do with visitors or if you go on holiday there. Well, after having completed my year, I feel like I have a better idea of the best places to go. I get asked recommendations all the time, and instead of giving a huge list, I put together this … Continue reading A comprehensive list of places to go in New York.