You know when you come across someone and you are just in awe of how that person could exist? That’s what happened when I came across Jessica Pointing. Physics and computer science student at Harvard (prior MIT). Internships at Google (software engineering), Goldman Sachs (investment banking), Morgan Stanley (strategist). Incoming PHD candidate at Stanford in Quantum Computing. One of those things alone would be incredibly … Continue reading #WCW – Jessica Pointing
Amazon just announced their $1 billion acquisition of PillPack, an online pharmacy drug dispenser. A company who set out to sell books now touch every part of our lives: from fashion, to food, to healthcare. Cleanly designed, easy to understand, simple. It’s an acquisition that makes sense. Amazon has spent the last 20 years perfecting the direct to customer model, refining it until you can … Continue reading Amazon & PillPack: another step towards Prime domination.
You can’t have a day in the office without hearing someone talk about it; ‘Did you watch Love Island last night? Oh my god!’. I must confess that I don’t actually watch it, but that doesn’t mean I haven’t been touched by the obsession that’s swept not only my home country, but my current country of residence too. Love Island is by no means the … Continue reading How the reality TV model is driving real business
Did you know I went to Japan recently? Did you know I loved it? Well buckle down, because it was a wild ride, and I’m going to share it with you. Japan’s got some weird things going on, and surprisingly they’re not the things I thought would be weird. Lack of bins Japan is the cleanest place ever. Toyko is a city of 36 million … Continue reading 10 Weird Things About Japan
It’s taken me so long to write this blog post that I’ve now actually been to Queenstown twice. I have to say it is an incredibly beautiful place; like Scotland on steroids – which makes me feel at home. I first went in September for my 24th birthday with my friend Nat. Highlights: Nat (a true blue aussie) seeing snow for the first time, skiing, … Continue reading Queenstown
Despite the controversies around social media in advertising (the Facebook/Google data walls, Cambridge Analytica, general algorithm upheavals), we’re all still stuck in this world where to engage with our customers we feel like we have to be sprinkling our budgets across Facebook, Instagram, Snapchat. This isn’t untrue, and I’m not here to debate the fact that social drives results and helps to build a brand, … Continue reading Why investing in Experiential Marketing is more meaningful than social media.
When you move to a city, where you live is decision number one. If you’re going to chuck down $1400 on a bond (deposit) then you want it to be somewhere you’re actually going to, well, enjoy. You can say to yourself, ‘oh it doesn’t really matter because I can always move’, or ‘I’m in Sydney so I’ll love anywhere because it’s hot and sunny’. … Continue reading Suburb Guide to Sydney
We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance
Not just because I’m a fan of the movie (which is great, go see it), but also because this is a bold statement, utilising advertising space to drive a purpose. Un-ignorable, it does the job of using in the moment relevancy to bring back the question (as sadly with so many tragedies every day we too often, too soon, forget), “why did this happen to … Continue reading Advert of the Week – 3 Billboards
Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive. With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR