We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad).
But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, and is beautifully shot. Honestly, wish it was longer. The print ads were wonderful as well.