During my time at Western Union I looked after retail key accounts (including John Lewis and Debenhams) before being asked to take on the paid media and digital lead role.
I managed a core media agency team of 5, as well as an internal creative agency. I championed a test and learn approach, as well as pushing for bold and effective creative made for digital channels. I had ownership of the full UK advertising budget, and worked cross-functionally across various global teams to deliver stretch customer acquisition targets.
I launched the new WU visual identity in the UK market through an integrated ATL and BTL campaign.