Amnesty International Australia

As the account lead on AIA, I worked with the clients on both a campaign and BAU basis to drive donation volume and value growth. This resulted in a number of projects from big tax time campaigns like No Place like Home, through to BAU content to keep the AIA community engaged and informed. We developed smart, dynamic and compelling digital campaigns that drove YOY donation growth.

We always worked with limited budgets as is often the case with not for profit, but this meant that we needed to be impactful with our create and clever with our targeting strategies.

Managing my team, I delivered some of AIA’s most successful digital content and campaigns.

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