This advert actually came out a while ago but it’s still sitting there in my favourite of 2017 so far. It’s one of those ones that still pops into my mind every now and then – which is basically what everyone aims for when making something like this.
I must also confess I have browsed the Contiki website more than a few times since watching too.
I think it perfectly captures the magic of travel and how it continues to impact peoples lives for years to come. It sets itself apart because it doesn’t use sweeping drone shots of amazing beaches to do this – which seem to be cluttering social media these days. Instead it focuses on the memories you create, and – indirectly – what a great investment travel actually is.
Ticks all the boxes for me. Massive gold star.