Advert of the Week – Ikea

 

Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, and then end up saying not much at all about the company of product itself.

Enjoy.

 

http://www.upworthy.com/theres-no-wrong-way-to-have-a-family-and-ikeas-latest-ad-totally-gets-it?c=ufb1

http://www.adweek.com/creativity/sweet-ad-ikea-joins-small-group-brands-willing-talk-about-divorce-173471/

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