After six months as an ABM at Arla Foods for Anchor, I was asked to also take on the role of ABM for Lurpak. This gave me to work on one of Arla’s biggest global launches for the year – Cook’s Range.
I co-ordinated and led internal comms, and PR and trade comms including product and campaign collateral as well as PR gift boxes.
I collaborated with our agency to hold a 3 day experiential activity in London Waterloo station which involved live cooking demonstrations, large digital display showing live tweets and the capturing of content for use across digital channels.
I compiled relevant influencers to use as part of the organic content seeding strategy, wrote briefs, reviewed and fed back on content.