After six months as an ABM at Arla Foods for Anchor, I was asked to also take on the role of ABM for Lurpak. This gave me to work on one of Arla’s biggest global launches for the year – Cook’s Range.

I co-ordinated and led internal comms, and PR and trade comms including product and campaign collateral as well as PR gift boxes.

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Lurpak Cook's Range Advertorials — Chris Cilliers Creative

I collaborated with our agency to hold a 3 day experiential activity in London Waterloo station which involved live cooking demonstrations, large digital display showing live tweets and the capturing of content for use across digital channels.



I compiled relevant influencers to use as part of the organic content seeding strategy, wrote briefs, reviewed and fed back on content.

Cooks Range Influencer Content

Cooks Range Influencer PR Package Reach Out 



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