The avs’ and the av nots.

Make brunch not war folks.

If you didn’t hear, an Australian ‘expert’ called Bernard Salt (KPMG partner) recently commented that millennials can’t afford to buy houses because they eat too much avocado on toast. Seriously. Obviously his comment was meant to be a wider observation around how much the millennial generation eats out a lot more frequently than previous generations.

avogate3

However, its probably the ludicrous property prices that are preventing them from buying houses.

As you would expect, the internet has responded wonderfully to #avogate.

avogateavogate2

avogate4

But a great response to #avogate has come from Australian Avocados in the form of a reactive social media campaign. They did some paid social around a petition they have started called Make Brunch Not War.

ozavo

Good responsive marketing.

In other responses, a cafe has actually discounted its avo brunch dishes as a response to the claim.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s