Okay so technically this advert of the week is a non-advert. It was actually created as the opposite of an advert; to combat the noise and saturation of messages that consumers face every day.
Organised by Glimpse (a collective of marketers and creatives) and funded by a Kickstarter campaign, the project is a breath of fresh air in the jumble of the ads of the underground. It was little more than a dream, but through crowdsourcing, Glimpse made it a reality.
In total they placed 68 ads in the Clapham Common underground for a complete takeover much to commuter’s delights.
“We hope it will help people think a bit differently about the world around them, and get inspired to change things for the better” – C.A.T.S
Individuals even paid to have their own cat’s images displayed in one of the ad posters.
I love this project. It’s a little bit of fun and brings a little bit of delight to people’s day. Really well put together by Glimpse and shows the power of crowdsourcing – even if it is for something silly.