Move over LinkedIn, Instagram and Tinder are the new social recruiters

When most people are putting photos on Instagram, they’re probably thinking ‘this shot of a cocktail on the beach is going to get me all the likes’. They’re probably not thinking, this shot is going to get me my dream job.

Sea so blue it glows ☀️☀️🌴

A post shared by Jess ✨ (@jessicamccready) on

Okay, the picture of you on the beach probably isn’t going to get you the dream job, but a lot of companies are looking to these sites to find the perfect candidate for their jobs.

This agency, and this start-up both found new hires through Tinder. Half publicity stunt and half genuine job seeking tactics, the unconventional approach was used in the aim of getting to know someone in a real setting, outside a formal interview. This makes sense for a job that requires digital understanding and/or a level of creativity. Unconventional method for an unconventional job. Plus, think about how many people you can get through in a short amount of time.

Sam1_optCuteInterns__opt

Then you get massive agencies like Droga5 who left one spot on their grad scheme open for someone who could really impress them over instagram.

A video posted by Droga5 (@droga5) on Apr 15, 2016 at 5:17am PDT

Caveat being that said person also had to submit more traditional requirements. However, giving people the opportunity to really display why they deserve the job is in no way a terrible idea. Check the entries here. 

“If the Instagram post is creative and well thought out, that’s likely to be a good indicator of whether the candidate will be a good fit for the position”

“We want to attract the type of people we’d love to have as an intern: Digitally native, diverse talent that can work fast and can think on their feet,” Trostle said. – AdWeek, 2016

Everyone has been telling us (young people – lol) to make sure we’re not posting anything on social media that we wouldn’t want employers to see. But what if it’s all reversing? We should be posting things we definitely want them to see. Designers create online portfolios, so why shouldn’t more jobs start recruiting through what potential hires put out on the web? It’s a chance to show who you really are and what you can do.

So maybe next time you’re on Tinder, don’t open with a dick joke, because it might be your new boss on the other end.

Further Reading

http://www.ft.com/cms/s/0/b402e4e8-5527-11e4-b616-00144feab7de.html

http://www.forbes.com/sites/lisaquast/2012/05/21/recruiting-reinvented-how-companies-are-using-social-media-in-the-hiring-process/#352182d13992

http://www.inc.com/jt-odonnell/a-powerful-way-to-use-instagram-to-recruit-employees.html

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