Advert of the Week – Fisher-Price

It’s refreshing to see a traditionally non-tech brand talking about tech.

Fisher-Price have released this concept video about their vision of family life in the future. From 3D printing your own soft animals, to non-screen digital interfaces, everything seems to be about using tech to make things better, and not just having it for the sake of it.

“In the next decade, technology will empower parents and enable early childhood development through immersive, personalized experiences” – Fisher-Price

It really displays how IOT and tech is going to intertwine itself almost organically into every day life. Read about the thinking and research behind the video here.

Take a peek into the future.

 

http://www.adweek.com/adfreak/fisher-prices-delightful-concept-video-imagines-tech-heavy-screenless-toys-2025-170362

https://www.morningstar.com/news/pr-news-wire/PRNews_20160321LA51509/fisherprice-shares-vision-of-parenting-in-the-future.html

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