#WCW -Sophie Trelles Tvede

Sophie and I are the same age. The difference is she has been running her own company for the past 4 years. I have ‘executive’ on my CV and she has CEO.


This year she was named on Forbes’ 30 under 30 list for retail. She currently employs around 100 people and her products are sold in about 60 countries. What were you doing at the age of 22?

Her company is invisibobble, and if you’re a girl you’ve seen them around. They sell in Urban Outfitters, Sephora and you can get a cheap knock off in Primark.

2016-01-27 11_38_54-Welcome to invisibobble's offical website


Her idea came when going on a ‘bad taste’ party at University, and using a phone cord to tie her hair (sounds like she would fit in at Leeds). Pitching the idea to her boyfriend, they decided to make a go of it, and with the help of his brother started putting plans into action.

I am unclear whether she stayed on at University as she built her business, but either way it’s impressive.

The biggest question I always have when I read stories like Sophie’s, is how do they get it off the ground? How do you know who to speak to? It seems you just muddle through (check out her TedTalk at the bottom for details!)…

“To get the idea for Invisibobble was on his way easily enough…The hard part is to transform an idea into a business. This requires finding the right people who can help to produce the product; people who, for example understand materials and the effects, in this case the hair….And where do you find a package that can be produced by the millions without error? What company identity we should have? How we protected technology and trademarks? How do you tackle distributors will have exclusive rights? In the end, success comes only if you solve all of these challenges really well and very carefully. My business partner Felix and I have dedicated every day to Invisibobble since we started. Also weekends and so called holidays” – Sophie Tvede

I have a huge amount of admiration for young entreprenuers like Sophie. It’s brave to go out and try your hand at something like this, and for it to turn into a company as big and promising as Invisibobble is an awesome result. I have no doubt that Invisibobble is going to grow and expand in 2016, and we’ll be seeing much more of Sophie as she expands her business into other beauty areas.

Sophie Tvede

Watch her TedTalk on starting her business!






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