This is my advert of the week because Scotland.
Okay I’m joking – kind of. This advert was made by students (say whaat) and I think is a beautiful piece of work. It almost feels like an independent film. Also who doesn’t love a tearjerker?! Great story about brothers and bonding over some whiskey.
I also like Johnnie Walker as a brand. They have great global consistency with market localisation which can be difficult to achieve, and maintain over time – particularly as individual market demands change.
http://creativity-online.com/work/johnnie-walker-dear-brother/44789
http://www.adweek.com/adfreak/breathtaking-spec-ad-johnnie-walker-best-student-work-ever-168620
