Advert of the Week – Johnnie Walker

This is my advert of the week because Scotland.

Okay I’m joking – kind of. This advert was made by students (say whaat) and I think is a beautiful piece of work. It almost feels like an independent film. Also who doesn’t love a tearjerker?! Great story about brothers and bonding over some whiskey.

I also like Johnnie Walker as a brand. They have great global consistency with market localisation which can be difficult to achieve, and maintain over time – particularly as individual market demands change.

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