‘Uber for Beauty’ – The Glam App

I like to have gel nails at pretty much all times. I feel bare without them, and even if I decide to give them a rest, I tend to get a gentle (or not so gentle) reminder from my Mum and Sister that unpolished nails are not a sight to be seen.
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However, I am pretty busy. Fitting in full time work, a part time post graduate and a social life is pretty hard.

The Glam App is beauty on demand. With the push of a button, The Glam App delivers beauty experts to your front door. Offering services that range from a blow dry, to make up applications, or just a simple polish change there’s no need to leave your house, when we bring the salon to you.

With only 180 likes on Facebook and 1 rating on the app store, they aren’t doing so well with uptake. It’s only available to use in the US, but with locations in every major city I would have expected a bit more engagement from beauty addicts like me.

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What is even more surprising is that it was launched by Cara Santana (actress), so you would think you would get a lot more celebrity endorsement.

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I downloaded it and had a look around. The app is really easy to use, and designed simply but stylishly. Gel nails (which would be my go-to) were priced at $65, which is double what I would pay at a salon. Maybe if I was desperate I would pay $40, but $65 seems steep, even with the home visit.

This could be why they haven’t had much success. Particularly in a city like New York where there is a nail salon every block, paying double to have someone come to your house seems like a celebrity luxury not many are willing to pay for.

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Similarly I find it hard to believe someone would pay $100 for a half up-do, or some of the other hair styles they are offering.

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Great idea, good design, but not executed well enough in terms of price. But hey, I might not be their target market.

Check out this blog post on the other apps trying out the same concept.
http://fashionista.com/2014/08/beauty-on-demand

http://streetfightmag.com/2015/06/26/7-platforms-offering-on-demand-beauty-services/

https://www.theglamapp.com/

http://www.byrdie.com/the-glam-app

http://www.thefashionspot.com/beauty/579083-cara-santana-joey-maalouf-partner-glam-app/

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