Advert of the Week – Quiznos

I have been posting a lot of lifestyle posts lately, so when I came across this advert I thought it’s the perfect opportunity to introduce some more marketing and advertising.

Burning Man – Quiznos


My ad of the week is the Burning Man/Scorch Trials parody by Quiznos. The topic is current and relatable to their target market, the delivery is light-hearted and it is well produced. It feels both reactive and well-thought out. They have also nailed the product shots and branding without it being excessive.

Product shots
Product shots

55747bdb8649e.image Quiznos-20150914114509990

Good use of internet viral content.

I found it pretty hilarious, but those at burning man are rumoured to be suing Quiznos. I think this just furthers the point of the ad concerning the commercialisation of the festival.

Further Reading:

Scorch Trials Trailer

Campaign Live Article

ABC News Article

Burning Man Website

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s