So unless you’ve been living under a rock, you’ve heard about the horse meat scandal. To be honest it doesn’t bother me. I’ve eaten horse knowingly. But some people are funny about it and I guess its more about the mislabeling than the actual meat.
The company who has dealt with it best in my opinion is Waitrose. They sent me a very nice email (I think I shopped there once), explaining in detail about whats happening. I think this is the best approach. Up front, honest, detailed. Don’t try and hide things, because people will find out.
I’m not saying that other companies haven’t dealt with it well, I’m just saying this was the best I’ve encountered.