A picture is worth a thousand words, and also, it seems 90% of your marketing space/and or product. Screens are getting bigger, brighter and clearer. Social networking sites are becoming more image based. Advertising is all about what you put on screen, but now more than ever before. Nobody wants to read a paragraph about your product anymore, they want it summed up in a picture or an interesting (but short) advert.
When Facebook introduced timeline, they added an image space almost 6x the size of the original profile picture. Instagram is an almost entirely image based site. People are posting twitpics rather than wasting 140 characters with words.
I’m not going to troll through pages of writing to see what you’re about. I want to know at a glance.
This is where creative thinking and artistic ability comes into play.
Where to next?