My F45 challenge experience – top tips and highs/lows. Continue reading My F45 8 Week Challenge Experience
Brand collaborations are not a new thing, but in the last 3 years they have been increasingly utilised by big names to drive organic growth across both existing and new brands, in the face of slumps in consumer spending and reliance on sales. In fact, Google found that fashion collaborations were ranking higher than their solo counterparts in search. Whether brands are seeking audience volume … Continue reading Brand X Brand: the rise of the collab.
After the delight of the villa, I was a little sad about leaving it to go to a hostel next. Really I had nothing to worry about because the hostel was amazing too. We stayed at the Puri Garden Hotel, and shared twin rooms. It was pouring rain when we arrived so we sheltered while we checked in and watched the skies open. The hostel … Continue reading Bali – Ubud
This post is really over due. I went to Bali in November 2017. I know. I have no excuses. We started our trip in Canggu, arriving late to the most delightful AirBnb – pool flamingo and all. It had an open plan living and dining area that made you feel both inside and outside at the same time; perfect for Bali luxury living. The bedrooms … Continue reading Bali – Canggu
I get asked a lot about which city has been my preference to live in, what the best part was, what the worst part was. In reality I have loved them all, and the friends and memories I have from each city are different but equally cherished (lol lame). But the best thing I got, came from living abroad in general because it teaches you … Continue reading What you learn when you live abroad.
Typically I like to read a lot – for example, I would normally get through 3 – 4 decent size books on a two week holiday. My 2018 new years resolution was to read 52 books this year, and boy am I stubborn; I refused to fail. Mostly rewarding, but at times a – s t r u g g l e – . I … Continue reading I read 52 books in a year: here are my recommendations.
A short-term project I worked on with my team was bringing to life an internal manifesto for Greenpeace, to help their global colleagues align with their goals and strategy for the coming year. This was a piece of long form content intended to inspire and engage. Continue reading Greenpeace
During my time at Western Union I looked after retail key accounts (including John Lewis and Debenhams) before being asked to take on the paid media and digital lead role. I managed a core media agency team of 5, as well as an internal creative agency. I championed a test and learn approach, as well as pushing for bold and effective creative made for digital … Continue reading Western Union
As the ABM for Anchor, I worked on and led a number of ATL and BTL campaigns and large scale projects. This included leading the product launch of Anchor Unsalted Butter, supporting the launch of Anchor Pastry, leading a packaging redesign project for Anchor Squirty and managing our digital and CRM agency to deliver our social campaigns and popular rewards programme. The packaging project, which … Continue reading Anchor