Have you ever bought something just because you liked the packaging? Of course you have. I’m not just talking about pretty colours and pictures, but actual design, usability, ease of opening – a feature that makes you pick it off the shelf over its next door neighbour? Let’s take the example of heinz creating squeeze bottles. This is probably one of the best innovations they … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.
Shortly after starting my stint in New York, I wrote this blog post on what you should do with visitors or if you go on holiday there. Well, after having completed my year, I feel like I have a better idea of the best places to go. I get asked recommendations all the time, and instead of giving a huge list, I put together this … Continue reading A comprehensive list of places to go in New York.
It’s a double WCW today. Jen Rubio and Steph Korey are the fabulous founders of Away. If you aren’t familiar with it, Away is a travel company, with their first output being luggage. Rubio and Korey’s approach to their business feels both old-school and entirely fresh at the same time. They have picked one thing and done it well. They haven’t tried to diversify into a … Continue reading #WCW – Jen Rubio & Steph Korey
Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea
This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’
I never intended to go to Chicago. I’ve been before and was not desperate to go back so it wasn’t on my list for the year. But a friend in need is a friend indeed. And my lovely friend Liora had some people cancel on her, so I stepped in and booked flights to Chicago…on my phone…on a bus to Vermont…drunk. I know I know, … Continue reading Chicago
You know when you wake up with horrific sunburn and your skin feels like sand paper on the sheets? Well that was all of us on day 2. The sun was shining though, so that meant another trip to the beach. Boiled egg in hand (thanks mumma muller), off we trotted down the tropical roads to find a postcard perfect spot. Look at us all … Continue reading Bermuda (pt2)
You know when you’re sitting at your desk at work and you just wish you could book a cheap flight to the Caribbean to escape? Well being only a few hours and a couple of hundred dollars away really helps in actually making that happen. We gathered together on a dreary, cold, Sunday evening and just booked our flights. It was only after we booked … Continue reading Bermuda (pt 1)
It’s weird when something you’ve been waiting forever for actually happens. I’ve known Selina and Jed as a couple for about as long as I understood what relationships were. Jed has been apart of our family since I was 11 years old. To me, they are the definition of made for each other. I flew back for 4 days from New York to attend the … Continue reading My sister got married!
The beauty of living in New York is that sometimes if you just hold out enough hope, dreams come true. I’d had in my head since I got there that I wanted to spend 4th July in the Hamptons. I tried everything I could to make it happen, but in the end rounding up people and a place (that was within budget) just proved impossible. … Continue reading The Hamptons