Packing innovation is the smartest thing a company can do. Here’s why.

Have you ever bought something just because you liked the packaging? Of course you have. I’m not just talking about pretty colours and pictures, but actual design, usability, ease of opening – a feature that makes you pick it off the shelf over its next door neighbour? Let’s take the example of heinz creating squeeze bottles. This is probably one of the best innovations they … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.

A comprehensive list of places to go in New York.

Shortly after starting my stint in New York, I wrote this blog post on what you should do with visitors or if you go on holiday there. Well, after having completed my year, I feel like I have a better idea of the best places to go. I get asked recommendations all the time, and instead of giving a huge list, I put together this … Continue reading A comprehensive list of places to go in New York.

#WCW – Jen Rubio & Steph Korey

It’s a double WCW today. Jen Rubio and Steph Korey are the fabulous founders of Away. If you aren’t familiar with it, Away is a travel company, with their first output being luggage. Rubio and Korey’s approach to their business feels both old-school and entirely fresh at the same time. They have picked one thing and done it well. They haven’t tried to diversify into a … Continue reading #WCW – Jen Rubio & Steph Korey

Advert of the Week – Ikea

  Advert of the week goes to Ikea. This is a sweet advert that shows Ikea understands the audiences reality, and doesn’t just put forward the aspirational side of ‘dream home’ advertising. It almost makes something that a lot of brands would have made overly emotional and brought it to a normal tone. This sets it aside from adverts desperately trying to make you cry, … Continue reading Advert of the Week – Ikea

This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

This post is basically the opposite of my Advert of the Week posts. I can only imagine the tense nature of the global Pepsi office this week. I was actually interviewed for a job as a brand manager at Pepsi in Sydney before I accepted my current role. Today is a day I feel grateful that I didn’t take that job. ‘Live for Now’ is the … Continue reading This week’s episode of ‘what were they thinking’ has a new segment called ‘who the hell approved this?’

Bermuda (pt 1)

You know when you’re sitting at your desk at work and you just wish you could book a cheap flight to the Caribbean to escape? Well being only a few hours and a couple of hundred dollars away really helps in actually making that happen. We gathered together on a dreary, cold, Sunday evening and just booked our flights. It was only after we booked … Continue reading Bermuda (pt 1)