What you learn when you live abroad.

I get asked a lot about which city has been my preference to live in, what the best part was, what the worst part was. In reality I have loved them all, and the friends and memories I have from each city are different but equally cherished (lol lame). But the best thing I got, came from living abroad in general because it teaches you … Continue reading What you learn when you live abroad.

#WCW – Jessica Pointing

You know when you come across someone and you are just in awe of how that person could exist? That’s what happened when I came across Jessica Pointing. Physics and computer science student at Harvard (prior MIT). Internships at Google (software engineering), Goldman Sachs (investment banking), Morgan Stanley (strategist). Incoming PHD candidate at Stanford in Quantum Computing. One of those things alone would be incredibly … Continue reading #WCW – Jessica Pointing

Advert of the Week – Apple First Dance

We all know apple has millions of dollars to spend on agencies and ads – so it’s unsurprising what they produce is best in class. Having said that, I haven’t actually been wowed by an Apple ad recently (even the much applauded holiday ad). But this one stopped me. I love an ad that takes a stance, is topical, displays what the brand believes in, … Continue reading Advert of the Week – Apple First Dance

Advert of the Week – 3 Billboards

Not just because I’m a fan of the movie (which is great, go see it), but also because this is a bold statement, utilising advertising space to drive a purpose. Un-ignorable, it does the job of using in the moment relevancy to bring back the question (as sadly with so many tragedies every day we too often, too soon, forget), “why did this happen to … Continue reading Advert of the Week – 3 Billboards

Advert of the Week – Nike LNDR

Forever the dilemma of a global brand strategist; how local is too local, how global is too global? Driving relevancy and cut through to your audience is the bare minimum you should be doing with ANY output you have from your brand. But then, creating stuff is expensive.  With increased expectations and slashed budgets, we trudge through meetings about ROI and sales uplift, back-to-back with … Continue reading Advert of the Week – Nike LNDR

Packing innovation is the smartest thing a company can do. Here’s why.

Have you ever bought something just because you liked the packaging? Of course you have. I’m not just talking about pretty colours and pictures, but actual design, usability, ease of opening – a feature that makes you pick it off the shelf over its next door neighbour? Let’s take the example of heinz creating squeeze bottles. This is probably one of the best innovations they … Continue reading Packing innovation is the smartest thing a company can do. Here’s why.

If content is King and data is Queen, then Spotify is the current President.

We’ve all seen the massive OOH campaign Spotify did at the end of 2016. It won a bunch of stuff, including industry-wide (and beyond) praise. See here.  This wasn’t just a campaign gimmick. Spotify are determined to make data the centre of their business. Although Tidal and Amazon aren’t too much of a threat right now, that could change very quickly, so this is a … Continue reading If content is King and data is Queen, then Spotify is the current President.

I have a theory about men, commitment, and umbrellas.

This is a theory I developed a few years ago. I have managed to convince a few people too. Now, I have done no ACTUAL research on this but, come on, this is the internet and I can write whatever I want. So, you’re young and wild and free, but time is ticking on and you’re maybe starting to think about what your life is … Continue reading I have a theory about men, commitment, and umbrellas.